I could hardly believe my eyes when I saw the invitation. A day to celebrate the season’s success of ten of Mavic’s athletes at the company headquarters in Annecy. At first I thought “hey cool, I wonder who will be there? I’d love to see that” before I realised my name was on the list, nestled somewhere between Frederik Van Lierde (Ironman World Champion) and Julie Bresset (Olympic and World MTB Champion)……no kidding! And let’s not forget the likes of Christophe Riblon, Dan Martin, Jerome Clementz, Fabian Barel, Anne-Caroline Chausson, Nicolas Edet and Nicolas Roux either!
I realised my name was on the list nestled somewhere between Frederik Van Lierde (Ironman World Champion and Julie Bresset (Olympic and World MTB Champion)….No kidding!
Mavic-athlete-celebration-poster

Maybe I shouldn’t have been so surprised, Mavic after all is a very special brand. Not just for the products that they produce, continually in search of improving every element of the ride for the likes of you an I, but for the deep-rooted passion and unique spirit that surges through the veins of the company. It’s impossible to not feel this as soon as you’re welcomed through the door, almost like there’s an aura of energy that makes you believe that you can dream a little bigger, push that little bit further and achieve more than you ever thought possible.

Now there’s one thing I never anticipated, or expected, in my life and that was to be welcomed to the stage by Daniel Mangeas, the iconic voice behind the biggest race in the world, the Tour de France, since 1974. This in itself was rather surreal and as I told my tale of crossing the Alps non-stop to Mavic’s employees I felt humbled by the opportunity to be part of such a wonderful experience.

one thing I never anticipated, or expected, in my life and that was to be welcomed to the stage by Daniel Mangeas, the iconic voice behind the biggest race in the world, the Tour de France.

But, let’s not forget, it’s the employees of any brand that truly make it what it is and as I’ve come to learn over time that’s the ingredient that makes Mavic so special. Its people. A family of innovators, engineers, competitors, riders and above all friends, just doing what they love and doing it the best they can.

What struck me most was how genuinely engaged everyone was, a collective appreciation for all things cycling whether it’s enduro racing, cross-country, road racing or triathlon. Each are taken for what they are and celebrated in their own right.